Vinay Upadhyay
AI SEO Strategist | 3.5M+ Monthly Organic Visitors for SaaS & E-Commerce | Founder & CMO
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April 14, 2025
SEO tools are lying to you.
I’ve used them all.
Ahrefs, Semrush, Ubersuggest, you name it.
They’re good.
But they miss what really matters:
Search intent.
Buyer stage.
Keyword potential beyond the number.
Let me tell you how I figured this out 👇
A while back, I was helping a SaaS brand trying to grow in a hyper-competitive niche.
The SEO tool said their top keyword had
📉 Low volume
📉 High difficulty
📉 Little “opportunity”
Most people would skip it.
I didn’t.
Instead, I checked
Is it a bottom-of-funnel keyword?
Are competitors ranking with weak content?
Is there a clear intent to buy, not just read?
Can we create a better resource that answers this better than anyone?
All signs pointed to yes.
We wrote one page.
Did smart internal linking.
Got 3 solid backlinks.
⏳ 45 days later
That low-volume, low-opportunity keyword?
Became their #1 source of demo bookings.
Here’s how I find high-potential keywords manually
Google the keyword
- look at the actual results
Scan the pages ranking
- weak content = opportunity
Check ads
- if people are running them, there’s money in it
Study the SERP features
- shows what Google wants
Would I click this if I was ready to buy?
No tool will tell you that.
Only real context will.
SEO tools are helpful
but they’re not your strategy.
They give you data.
You still need to think.
💬 Comment below: What’s one SEO lie you’ve seen people fall for?
📌 Save this if you’re tired of “just chase volume” advice
🔁 Repost if your team needs to hear this
➕ Follow Vinay Upadhyay for no-fluff SEO strategies that actually work
April 14, 2025