Vinay Upadhyay
AI SEO Strategist | 3.5M+ Monthly Organic Visitors for SaaS & E-Commerce | Founder & CMO
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December 5, 2024
"Ranking higher" isn’t just about strategy it’s about mindset.
Most marketers focus on tactics like keywords and backlinks (important, sure).
But what separates top performers is their ability to see SEO as a system, not just a set of tasks.
Here’s the shift I teach my clients after 15 years in the trenches
🚩 Mistakes most make
“Chasing the algorithm.”
→ Spending hours reacting to Google updates instead of building evergreen value.
“Spray-and-pray backlinks.”
→ Trying to get links anywhere instead of focusing on authority partnerships.
“One-and-done content.”
→ Publishing and walking away instead of improving and repurposing.
✅ What works instead
📌 Design for user, optimize for search.
→ Write for clarity.
→ not jargon.
→ Solve a real pain point.
→ THEN add SEO layers like headings and schema.
👉 Use tools like Hotjar to understand how users interact with your pages.
📌 Cluster content into topics, not keywords.
→ Think hub-and-spoke
→ One authoritative guide supported by interlinked subtopics.
👉 Tools like SurferSEO or Cluster AI simplify mapping your clusters.
📌 Invest in quality backlinks but get creative.
→ Don’t beg for links
→ Earn them
→ Conduct unique research
→ Write white papers, or create tools that others want to cite.
👉 HARO (Help a Reporter Out) is an underrated backlink goldmine.
📌 E-E-A-T: Build authority over time.
→ Showcase your Experience
→ Expertise
→ Authority
→ Trustworthiness with author bios, testimonials, and case studies.
👉 If you’re running a personal site, create a About page Google loves authenticity.
SEO isn’t about “hacks” it’s about habits.
The habits you choose today define your rankings tomorrow.
What’s ONE mindset shift that’s transformed your SEO results?
Share below I’d love to learn from you.
♻️ Repost if you’re ready to build long-term results over short-term gains.
👉 Follow Vinay Upadhyay for more tips.
December 5, 2024