Most SEO Guru are using AI wrong.
And the issue starts with how we ask.
I watched a clip where Winston Churchill dictated speeches from his bathtub
not because he was lazy,
but because his assistant understood his voice, tone, and intent without needing step-by-step instructions.
We now have that same capability.
AI today can be that assistant but only if we treat it like a teammate, not a basic tool.
Here’s how I’ve started applying this mindset in my SEO work
I don’t just prompt AI to write blog content.
I ask it:
→ What are 10 overlooked angles for [keyword] that competitors aren’t covering yet?
→ How would you improve this page’s topical authority based on current SERP patterns?
I use AI to clean up workflows.
It helps my team map out content clusters, fix keyword cannibalization, and plan better internal linking.
I treat AI like a strategist.
It interviews me.
It questions my logic.
It doesn’t just give answers it helps me think better.
We all have access to the same ChatGPT.
What matters is what we bring to it.
→ Your context
→ Your insights
→ Your intent
That’s where differentiation starts.
If you’re still settling for AI’s first draft, you're missing the real value.
Don’t just use AI to save time.
Use it to improve the quality of your decisions.
I'm building SEO workflows where AI isn't just a helps.
it’s part of the core team.
Want to see how it works?
Comment “SEO+AI” and I’ll share my framework.