How Google AI Overview Is Going To Effect SEO? Google's AI Overview, also known as the Search Generative Experience (SGE), is poised to significantly impact SEO in several ways: Shift in Click Behavior: SGE provides users with AI-generated summaries directly on the search results page, potentially reducing the need to click through to individual websites. This could lead to lower organic traffic for some websites. Focus on High-Quality Content: SGE prioritizes accurate, comprehensive, and up-to-date information. Websites with well-structured, informative content are more likely to be featured in AI Overviews. Emphasis on E-E-A-T: SGE prioritizes content that demonstrates Expertise, Experience, Authoritativeness, and Trustworthiness (E-E-A-T). This means websites need to focus on building their authority and credibility in their respective fields. Increased Importance of Structured Data: Structured data helps search engines understand and present information in a more organized way. Websites that utilize structured data effectively are more likely to be included in AI Overviews. New Metrics for Success: Traditional SEO metrics like click-through rates may become less relevant with SGE. Marketers will need to focus on new metrics like brand visibility, engagement, and the quality of information provided. Adapting SEO Strategies: SEO professionals will need to adapt their strategies to optimize for AI Overviews. This may involve focusing on creating comprehensive, long-form content that covers a wide range of topics, incorporating structured data, and building brand authority through high-quality backlinks. Collaboration between SEO and PPC: As organic traffic may decline, businesses may need to invest more in paid search advertising (PPC) to maintain visibility. A well-rounded approach that combines SEO and PPC strategies will be essential. Overall Impact: Google's AI Overview represents a major shift in the SEO landscape. While it presents challenges for websites that rely on organic traffic, it also offers new opportunities for those that can adapt their content and strategies to align with SGE's requirements. By focusing on high-quality, authoritative content and embracing structured data, businesses can thrive in the new AI-driven search environment.