For months, I thought LinkedIn growth was just about posting valuable content regularly.
Oh, how wrong I was.
LinkedIn growth is like an iceberg
10% = The visible posts; 90% = The strategy you don’t see
I learned this through experience.
That visible 10% the likes, comments, and shares is just the surface. But what’s beneath?
The hidden 90% includes
1/ Audience Research
↔ Understanding who you’re speaking to
↔ Analyzing what topics resonate most
↔ Identifying common challenges and goals
↔ Adjusting content to match audience needs
2/ Engagement Strategy
↔ Thoughtful comments on others’ posts
↔ Responding to every interaction
↔ Starting conversations, not just “posting”
↔ Building genuine relationships over time
3/ Content Optimization
↔ Crafting strong hooks and CTAs
↔ Testing different formats and styles
↔ Tracking analytics to improve reach
↔ Adjusting based on engagement data
Each “engaging” post? It’s backed by hours of planning, insights, and genuine connection-building.
This experience changed my entire approach to LinkedIn growth.
It’s not just about showing up it’s about creating valuable connections and aligning with your audience.
Want to work on the hidden 90%? Let’s connect!