Everyone wants more leads.
But most people quit too early.
They change the copy.
Switch up the offer.
Blame the channel.
Then wonder why nothing sticks.
Here’s the truth Pierre Herubel shared that more founders need to hear:
→ Results today are from work done weeks ago.
→ Winning strategies take time to bake.
→ What you see online is the highlight reel not the testing, guessing, and adjusting behind it.
Marketing is compounding.
It’s what happens when you stack:
→ Clear positioning
→ Deep customer research
→ Irresistible offers
→ Distribution that doesn’t take days off
→ Copy that’s built to convert, not just sound clever
You don’t get leads because you post.
You get leads because your system works.
If you’re looking at your competitors and wondering:
“Why is it working for them and not me?”
Zoom out.
You’re comparing your week 3 to their year 3.
The Marketing Iceberg is real.
All the traction sits below the surface.
Stay consistent.
Stick to strategy.
Watch the leads start flowing.
📌 P.S. What’s one marketing foundation you wish you focused on sooner? 📌
♻️ Repost to help someone stop chasing tactics and start building strategy.